New anti-bias campaign in Vienna called”Vienna Sees It Differently”? was launched. So well-known signs in public places have been altered to make people rethink gender-based stereotypes.
Thus, nappy-changing facilities have been given a new look – now an image of a man changing his baby has appeared. Transport signs have also changed sex – a man and a child, instead of traditional mother and a child, can be now viewed in buses and trams.
The new signs also include a fire exit sign showing a woman in boots with flying hair and a warning sign of slippery surfaces with a woman on high-heels.
Vienna is not the only city, where traditional signs have been replaced for a more innovative look. Thus, these restroom signs seem to differ from the usual:
Unusual signs have been also used in advertisments. Guerilla advertising campaign for Axe is just mind-blowing!!!
So is Fender advertisment:
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