Posts filed under 'Advertising'
And again a compilation of realistic looking ads. Enjoy!
Ad: Ever fancied yourself a Playmate? Well now you have such opportunity with this Playboy towel.
Agency: Grey, Argentina
Ad: A car in a window. Fiat Idea shaped adhesives were placed on the windows of airplanes. Panoramic view.
Agency: Leo Burnett, Brasil
Ad: Advertising promoting hand-washing. The sign on the doorknob says: “You washed. This guy didn’t.” or “92% of guys say they washed. 34% were lying.”. Pretty hilarious. (Btw, did you wash your hands?)
Agency: JWT, Toronto
Ad: “With 19% fat you can easily enjoy a bit more”, says Rama.
Agency: Jung von Matt/Alster, Germany
Ad: From a distance you will see a police car, hiding behind a billboard, what police in Turkey typically does. What do you do? You slow down and slowly drive to the billboard text - “Pay your traffic tickets on time without waiting in line - isbank.com.tr”
Agency: Rafneri, Turkey
Ad: Merchandising idea for Che Men’s Magazine cross-media campaign, a real duvet and two pillow covers, so that you never sleep alone.
Agency: Duval Guillaume, Belgium
Ad: Peep into that hole -“Papa John’s” pizza is here.
Agency: Saatchi&Saatchi, Peru
Ad: Similar ad to the previous, but even more tempting - a guerilla for Otto Catalogue, a huge mail-order company in Germany. Model Eva Padberg personally presented it to thousands of homes.
Agency: Kolle Rebbe, Germany
Ad: Old, but also nice advertisment was placed on the way to the Munich airport in Germany as a part of the Impossible Team theme for 2006 World Cup.
Agency: TBWA
Ad: Another towel, though this time, less happy. For Skin Cancer Awareness.
Author: Mike O’Sullivan
Ad: This Ford Mustang billboard isn’t painted - it was created using a special type of semi-transparent material, that blurs the background to make it look like you are driving really fast.
Author: Ian Hart
These two ads present cool ideas, unfortunately neither client nor agency is known.
January 30th, 2007
Check how much before You buy
New anti-bias campaign in Vienna called”Vienna Sees It Differently” was launched. So well-known signs in public places have been altered to make people rethink gender-based stereotypes.
Thus, nappy-changing facilities have been given a new look - now an image of a man changing his baby has appeared. Transport signs have also changed sex - a man and a child, instead of traditional mother and a child, can be now viewed in buses and trams.
The new signs also include a fire exit sign showing a woman in boots with flying hair and a warning sign of slippery surfaces with a woman on high-heels.
Vienna is not the only city, where traditional signs have been replaced for a more innovative look. Thus, these restroom signs seem to differ from the usual:
Unusual signs have been also used in advertisments. Guerilla advertising campaign for Axe is just mind-blowing!!!
So is Fender advertisment:
January 24th, 2007
There are so many cool and funny inventions .. maybe we are just a step aside from teleportation.
Transparent toaster for the unbelieving
This toaster allows you to see what exactly is happening down there - no tiny dwarfs baking your toast, pure mechanics.
via Inventables.com
Rubber umbrella for weirdos
Fancy yourself walking on the street with such convenient umbrella. First of all, it looks nicer, it is more durable due to super-elastic plastic and nitinol wire, and easier to manufacture.
via Inventables.com
Toilet-sink combo for niggards
This is something for those who like to save a penny - water consumption turns out to be twice times less!
Alarm clock for sleepyheads
This is not a regular alarm - this is an alarm clock that wakes you up with the smell of bacon. Waking up will become so much easier - no more late-for-works, unless you are a vegetarian.
Concept by Matty Sallin.
Moneyclip for the absent-minded
How many times have you been desperately going through your pockets, wishing everything was finally in one place? This moneyclip and a credit card at one time can help you to at least get together your financial property.
Concept by Roger Arguer
Mug for epicures
Ah, my personal favourite - I just love to dip cookies in my tea and I always lament over cookies, which do not fit in the mug.
Concept by Joie de Winter
Ashtray for the absent-minded.. or for party-people
This ashtray is really big - so there is no chance to put out your cigarette past it.
Atypyk.com
January 16th, 2007
We have again made a compilation of realistic looking ads. These advertisments may not be just off-the-peg, but these genius works are timeless.
Agency: Saatchi&Saatchi, NY
Ad: This absolutely genius advertisment of Folgers is a photo of coffee, printed on vinyl and then placed on top of steaming manhole covers around New York. It looks, as if a large cup of coffee was placed on the ground!
Agency: Zapping, Madrid
Ad: The advertisment show faces of three children - Asian, Black and Indian. By inserting a coin to take the cart, you as if “feed the child”. Under the image, it says “You can feed a child for two days with what you spend renting this cart. Help”.
Agency: Downtown Partners
Ad: Such advertisment was placed in Toronto for World First Aid Day, depicting a woman lying on the floor, as if unconscious and very realistic!
Agency: Jung von Matt, Berlin
Ad: This bag promotes anti nail biting product “Stop`n`Grow” and looks hilarious.
Agency: BBDO, Italy.
Ad: A real size Mini car was attached to a ramp, so that the car would move up and down, creating a Yo-Yo effect.
Agency: Jung von Matt, Hamburg
Ad: This advertisment is for Dental implant insurance and shows bowling pins as teeth.
January 15th, 2007
Check how much before You buy
We bet you have seen these pictures somewhere before - maybe in Vogue, Elle or Harper’s Bazaar? Torkil Gudnason is a Dutch photographer, who shoots in color and then plays with hue. He admits that his most favourite thing in the world is light.
Gudnason’s photos are amazing with their unusual angles, colors and forms. He shoots models, famous people, still life, hair styles for dogs (!), does numerous works for hair stylists and cooperates with Calvin Klein, Estee Lauder, L’oreal and many more.
Glamorous. See for yourself at www.torkilgudnason.com
December 9th, 2006
Continuing the topic of funny ads, we have found lots more, check them out:
Swiss agency LangGysiKnoll invented bizarre paper rugs for dining tables, promoting a trendy shoe shop just around the corner. The name of the shoe shop and the address are written on the inner sole of the shoe on the picture.
via creativecriminal.blogspot.com
Paparazzi Magazine in Argentina ordered these sun protectors from Publicis Graffiti to promote nightclubs of Buenos Aires. The sun protectors where placed in all the cars at the clubs parking, so that paparazzi couldn’t take pictures of what’s going inside. Girls on the pictures are famous in Argentina.
via frederiksamuel.com
Geniuses Guerrilla made a campaign for German magazine Bild. When men do what they need to do, they see some part of themselves in the mirror with Bild magazine credits and with a slogan below “Nothing’s harder than the truthâ€.
via adverblog.com
Casa da Criacao for Shopping Tijuca made an outdoor campaign for smoking prohibition. When doors slide, they divide a cigarette from the woman’s mouth. Nice!
To advertise Body Worlds 2 Exhibit, other funny sliding doors were made – when a person enters, he sees a man’s torso and then he sees what’s inside!
via advertnews.com
November 29th, 2006
Advertising
A genius advertising move was invented by ad agency BBDO: new look of to-go coffee cups is both fun and promotion.
Bottom of the cup has an image of snow white teeth, thus creating an impression that teeth are placed under magnifying glass and they owe such whiteness to Wrigley’s Extra Smile chewing gum. It also promotes Starbucks coffee and looks hilarious.
As a result, all Starbucks clients in Germany are satisfied both with the cups, coffee and chewing gum. Nice!
Another smart move of advertisement on cups is placing a woman’s profile on the side of a cup - plastic surgery advertisement. Created by DDB, Canada.
And we bet there’s much more room for imagination and witty cup advertisements, so come on!
Agency: DDB, Canada
Found via frederiksamuel.com
November 13th, 2006
Check how much before You buy
In case you are illiterate, there’s finally a book, which doesn’t have words in it. It has.. grass!
Yes, the pressbook was bound with a cover made of special paper containing seeds. In a few weeks, seeds start to grow and in the end, you get this lovely piece of reading - some space for imagination.
Madrid Zapping agency for Buena Vista International.
November 9th, 2006
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Every year all over the world people celebrate the Buy Nothing Day. In case you don’t have a clue of what this is - this is a free-shopping day every November. 
