Oops, wrong door

New anti-bias campaign in Vienna called”Vienna Sees It Differently” was launched. So well-known signs in public places have been altered to make people rethink gender-based stereotypes.

Thus, nappy-changing facilities have been given a new look - now an image of a man changing his baby has appeared. Transport signs have also changed sex - a man and a child, instead of traditional mother and a child, can be now viewed in buses and trams.

The new signs also include a fire exit sign showing a woman in boots with flying hair and a warning sign of slippery surfaces with a woman on high-heels.

Vienna is not the only city, where traditional signs have been replaced for a more innovative look. Thus, these restroom signs seem to differ from the usual:

Unusual signs have been also used in advertisments. Guerilla advertising campaign for Axe is just mind-blowing!!!

So is Fender advertisment:

1 comment January 24th, 2007