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Archive for November 13th, 2006

Mobile hotel for fun staying

Hotel Everland is a project by two architects Sabina Lang and Daniel Baumann, which are famous for their beautiful installation works.
The hotel has just one room with a luxurious bath, double bed and a lounge. This tiny hotel embodies all hotels dream: it looks gorgeous, it is interesting to stay in, it is comfortable and, being placed high, always has amazing views!

Hotel Everland

First this hotel was exposed in Switzerland in 2002. Then it was placed on top of a building near Neuenburger Lake. Since June 2006 up to August 2007 Hotel Everland is staying on the roof of Modern Art Gallery in Leipzig, where everyone can observe it and even book a night.
In September 2007 the hotel will be taken to Paris for a year, where it will be placed on the roof of Tokyo Palace, still functioning as a hotel. Great news - there it will be facing the Eiffel Tower, so if you are planning to visit France, you know where to stay!

Hotel Everland

Everland.ch

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Cups for laughs

Wrigley
A genius advertising move was invented by ad agency BBDO: new look of to-go coffee cups is both fun and promotion.
Bottom of the cup has an image of snow white teeth, thus creating an impression that teeth are placed under magnifying glass and they owe such whiteness to Wrigley’s Extra Smile chewing gum. It also promotes Starbucks coffee and looks hilarious.
As a result, all Starbucks clients in Germany are satisfied both with the cups, coffee and chewing gum. Nice!

Wrigley
Another smart move of advertisement on cups is placing a woman’s profile on the side of a cup - plastic surgery advertisement. Created by DDB, Canada.
And we bet there’s much more room for imagination and witty cup advertisements, so come on!